Statistically, about 60% of women have or had incontinence problem. Incontinence concerns not only elder women, but often the first episodes of involuntary loss of urine occur in young women during pregnancy and after delivering a baby, in urinary tract infection, tumours or other disorders. Depending on intensity of the problem, women need different protection. They often use regular sanitary napkins to protect their underwear against leakages, but sanitary napkins are not good enough in incontinence. Especially for women who have light and moderate incontinence Seni Lady bladder control pads line was created. In more intense incontinence it is recommended to use anatomically shaped pads or all-in-one diapers.